- iPhone Dev tags: - appstore - iphone - sales - tools - traffic AppStore toolset | Cactus

AppStore toolset

It is probably time to concentrate all info there is on the ways to gather more economic intelligence on your app and others on the AppStore. I'll talk only about the public things, because this post will be mostly a link dictionary. But I'll try to add what little value I can. Notably, I'll keep things updated through reposts if there need be. Discovering other apps ====================== Before you publish your app, you'd like to know what other apps are doing and how they're doing, so you're sure you 're not heading in the wrong direction. Discovering other apps, their rank etc can be done on the appstore, but it's usually more fun on web sites such as mobclix or AppShopper. Mobclix allows you to see the rank of an app, and how well it is doing with other, how its rank evolved. It is getting better or worse? Is it a winner, or a looser? It only connects to the US Store though, and doesn't updta previews. AppShopper helps you discover the strategy of other developers regarding updates and price. There is a feed of all modifications that were made to an app : price decrease, price increase, new version etc. Watching your sales =================== Once you've published, I'm sure you'd like to be updated on the figures. How much are you going to make? Yes, the bottom line is important as many of us are not here just to make quick money or for the glory, but to make a decent living. AppSales-Mobile is my favorite, and was glad to donate 15USD (the biggest amount I've given to any iPhone app). It is an app that lives on your iPhone, and you need a developer licence to build and install it on your phone. You feed it your itunesconnect account and voilà! you can download figures from itunes connect and get a very nice synthesis of all your past sales. I have it since december, and all my data has been kept and is available to me, in my pocket SalesReport sure looks nice too, but it's not open source, the price is a bit high given the market, and the features are second grade as of today. AppViz is a very nice Mac application that provides the features you should get from such a sales reporting app, down to the Excel export. You also get comments (which we'll get to in a second). A great app on the paper, as I didn't yet test it. Sure looks very promising and Dylan seems attentive and wise. There is an online competitor to AppViz and AppSales, heartbeat, that's brand new. The reports are automated but you need to uplad your files from itunesconnect to the web site to get these reports. Despite the message it doesn't seem to be an advantage to me. I won't talk about the grandfathers of these apps, the Python scripts that downloaded and summed up your files. Comments? Yes, I have comments ============================== If you don't choose AppViz, there's a piece of info which you don't have yet : the comments from all appstores over the world. Erica Sadun started it in August : there's a way to download all comments from all appstores in the world, given your application ID. Several versions after, Moopf is available and allows you to read these comments in a nice web browser. This still doesn't allow you to correct all the issues with the comment system from Apple, but at least you're warned now... The cherry on the cake ====================== If you're lucky enough to be able to spend money on marketing and wan't to know how well these sources of traffic make, you need to contract with iTunes affiliate programs. These programs allow you first to make a couple bucks more, as you get between 4 and 5% of sales as a partner. Also, there is a traffic breaking, at least there's supposed to be (haven't seen mine yet). If you double this program with an intelligent way to use tiny url or bit.ly, you'll get a nice way to analyze traffic from different sources. Who's bringing most income? Gizmodo, Engadget or Tech Crunch? I don't have that kind of question yet, but I'd love to. *** That's it for now. Be sure to comment on other tools you know or use so that I can report on them next time.

Publié le 22 Feb 2009
Écrit par Cyril